Passenger cars

Personal service throughout the customer journey – since 1937. An entire supporting ecosystem has formed around passenger cars, encompassing new car sales, rentals, used car sales, spare parts, tyre centres and workshop services.

Bilservice AS

The company’s passenger car journey started in 1937 with Bilservice Personbiler. From that point on, the company has been committed to offering personal service throughout the customer journey and keeping ahead of new developments. In 2025, the Group’s portfolio comprises seven brands, supported by state-of-the-art sales and servicing facilities in Larvik, Sandefjord, Tønsberg, Holmestrand, Kongsberg, Drammen and Notodden.

full-version-ste1112ex90talent-1920
STB03045

Delespesialisten

Delespesialisten is a rapidly growing Norwegian online car-parts dealer. With Cognia as a growth partner, the company has established itself as a leader in Norway and achieved strong sales across the Nordic region. The company offers a wide range of original and aftermarket parts, with a strong focus on quality, warranties and rapid delivery. In addition to its head office in Norway, Delespesialisten also operates its own businesses in Sweden and the Netherlands.

Delespesialisten was named a Gazelle business by Norwegian financial newspaper Dagens Næringsliv in 2022, 2023, 2024, and 2025.

DriveRent

With Cognia as its growth partner, DriveRent, which operates in the car rental market, has achieved strong growth since 2018. The company is a major private Hertz licensee in Norway, with broad geographic coverage in eastern Norway and a strong record of growth. Operating in seven rental locations from Larvik in the south to Hønefoss in the north, the company is a key part of Cognia’s mobility offering.

DriveRent was named a Gazelle business by Norwegian financial newspaper Dagens Næringsliv for significant revenue growth in its network in 2024.

kv-1920
kongsberg-bilskade

Kongsberg Bilskade

Cognia is a part-owner of Kongsberg Bilskade, which provides professional loss assessments, body repairs, painting, glass work and Smart Repair (small-to-medium area repairs) for all brands of car. We combine cutting-edge technology with solid craftsmanship to ensure high quality, a fast turnaround and satisfied customers.

BS Bilpleie

Cognia is a co-owner of BS Bilpleie, a leading provider of professional car care in Tønsberg and Sandefjord. The company’s services range from paint treatment, polishing and interior cleaning to advanced Ditec treatments. With more than 25 years of experience and certification as a Ditec centre, BS Bilpleie delivers top-quality workmanship, precision and service.

Volvo-XC30