Passenger cars

Personal service throughout the customer journey – since 1937. An entire supporting ecosystem has formed around passenger cars, encompassing new car sales, rentals, used car sales, spare parts, tyre centres and workshop services.

Car servicing is a core part of the Cognia Group’s passenger car operations and the company has offered personal service and innovative solutions to customers throughout the region since 1937.

Bilservice AS

The company’s passenger car journey started in 1937 with Bilservice Personbiler. From that point on, the company has been committed to offering personal service throughout the customer journey and keeping ahead of new developments. In 2025, the Group’s portfolio comprises seven brands, supported by state-of-the-art sales and servicing facilities in Larvik, Sandefjord, Tønsberg, Holmestrand, Kongsberg, Drammen and Notodden.

Delespesialisten is Norway’s leading specialist in car parts. By offering rapid delivery, a wide selection and competitive prices, we ensure that both workshops and private customers get the parts they need exactly when they need them.

Delespesialisten

Delespesialisten is a rapidly growing Norwegian online car-parts dealer. With Cognia as a growth partner, the company has established itself as a leader in Norway and achieved strong sales across the Nordic region. The company offers a wide range of original and aftermarket parts, with a strong focus on quality, warranties and rapid delivery. In addition to its head office in Norway, Delespesialisten also operates its own businesses in Sweden and the Netherlands.

Delespesialisten was named a Gazelle business by Norwegian financial newspaper Dagens Næringsliv in 2022, 2023, 2024, and 2025.

DriveRent makes car leasing simple and flexible. As part of the Hertz network, we offer everything from replacement cars and vans to long-term leasing and car-sharing solutions, customised for both private and business customers.

DriveRent

With Cognia as its growth partner, DriveRent, which operates in the car rental market, has achieved strong growth since 2018. The company is a major private Hertz licensee in Norway, with broad geographic coverage in eastern Norway and a strong record of growth. Operating in seven rental locations from Larvik in the south to Hønefoss in the north, the company is a key part of Cognia’s mobility offering.

DriveRent was named a Gazelle business by Norwegian financial newspaper Dagens Næringsliv for significant revenue growth in its network in 2024.

Kongsberg Bilskade specialises in everything from major collision damage to minor cosmetic repairs. With our state-of-the-art equipment and experienced professionals, we ensure that every vehicle is returned in optimum condition – quickly, safely and professionally.

Kongsberg Bilskade

Cognia is a part-owner of Kongsberg Bilskade, which provides professional loss assessments, body repairs, painting, glass work and Smart Repair (small-to-medium area repairs) for all brands of car. We combine cutting-edge technology with solid craftsmanship to ensure high quality, a fast turnaround and satisfied customers.

Professional car care in Tønsberg and Sandefjord. Certified under the Scandinavian Ditec paint protection system, BS Bilpleie provides top-quality paintwork and interior care in every detail.

BS Bilpleie

Cognia is a co-owner of BS Bilpleie, a leading provider of professional car care in Tønsberg and Sandefjord. The company’s services range from paint treatment, polishing and interior cleaning to advanced Ditec treatments. With more than 25 years of experience and certification as a Ditec centre, BS Bilpleie delivers top-quality workmanship, precision and service.

Under personbil-paraplyen har konsernet utviklet egne konsepter samlet under merkenavnet Easy. Felles for konseptene er at de skal gjøre bilhold enkelt og trygt for kundene.

Easy

Easy-konseptene gjør bilhold enkelt, effektivt og rimelig. Under Easy-navnet finner du verksteder, bruktbil, dekksentre og SmartRepair – alt utviklet for å gi kundene et enklere bilhold i hverdagen.

Easy Verksted
En uavhengig kjede av moderne bilverksteder som utfører alt innen service- og reparasjonsarbeid, med avansert diagnoseutstyr og profesjonelle fagfolk. Målgruppen er eiere av biler utenfor nybilgarantien – uavhengig av merke.
Easy Verksted finnes i Larvik, Sandefjord, Tønsberg, Holmestrand, Kongsberg og Notodden.

Easy Bruktbil
Easy Bruktbil kjøper og selger brukte biler av alle merker – enkelt og greit. Sortimentet består av kvalitetssikrede bruktbiler med gunstig prisnivå, og hovedanlegget ligger på Pindsle i Sandefjord.

Easy Dekksenter
Et merkeuavhengig dekksenter som tilbyr alt innen dekk og felg – fra dekkskift, reparasjon og hjulstillingskontroll til salg av nye dekk og dekkhotell.
Easy Dekksenter har avdelinger i Larvik, Sandefjord, Tønsberg, Holmestrand, Kongsberg og Notodden.

Easy SmartRepair
En effektiv løsning for reparasjon av små skader på bil. «SMART» står for Small, Medium Area Repair Technology, og dekker tjenester som oppretting av mindre lakkskader og bulker, reparasjon av kantkjørte felger og lakkfri bulkoppretting.
Easy SmartRepair har lokasjoner i Larvik, Sandefjord og Tønsberg.